Social Media a key player in today's Online World
According to a report from Sprout Social, people's top choice for connecting is social media. Don't agree? Let's consider an example when we meet some new people or some of our old friend. What we do to keep in touch with them? We ask for their Social presence, Right? So, why not you use the Social Media for promoting your brand.
Social Media is such a platform, which not only connect people to the world but serves best as a Digital Marketing tool. Digital Marketing is a practice which is done to connect the target audience with the business owner. This is done to quickly expand the business, and don't worry it is effective way too. It is one of the most preferred ways to generate leads to the online forum.
"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends."
Now, your concern is how Social Media is going to help you in Digital Marketing? To understand the role of Social Media in Digital Marketing more efficiently, you need to open your eyelids and read this blog until the end.
How Social Media can build your profit?
Benefits of Social Media for Branding
Showing people what your brand’s personality and what you stand for is one of the best ways to connect with your target audience. Social media gives you the perfect platform to do it.
Here are some of the top benefits of social media for branding:
1. Humanize Your Brand
Social media has been great for breaking the stigma of faceless corporations that are only after customers’ dollars. These days, consumers care just as much about who they’re buying from as they do about what they’re buying. Use social media as a way to humanize your brand and showcase your company’s personality.
Start by developing a brand voice. It should be consistent across all of your profiles and fit the perception you want to give about your brand. For instance, Wendy’s has developed a humorous and witty voice that consumers now associate with their brand.
2. Increase Brand Awareness
One of the most obvious benefits of social media is increasing brand awareness. With millions of users on Facebook, Twitter, Instagram and other networks, there are plenty of people to reach. And several of these users have never heard of your brand.
Use social media as a way to fill in the gaps and get exposure to a new audience.
3. Build Brand Equity
Getting someone to go from a prospect to a customer isn’t always as simple and straightforward as getting them to discover your brand and then make a purchase.
Instead, you need to earn their trust by initially providing your brand’s value for free. Whether it’s through blogging, free guides or other resources that educate or entertain consumers, you need to build equity with prospects.
Social media eases the process because you can consistently share free and valuable content across all your profiles and earn trust over time
4. Reputation Management
People will talk about your brand on social media regardless of whether or not you’re active on the platform. It’s in your best interest to be proactive by using social media monitoring tools to see what’s being said. You can use a tool like Sprout Social to monitor mentions of your brand name so that you can quickly respond to customer complaints or issues.
5. Open Communication
People will talk about your brand on social media regardless of whether or not you’re active on the platform. It’s in your best interest to be proactive by using social media monitoring tools to see what’s being said. You can use a tool like Sprout Social to monitor mentions of your brand name so that you can quickly respond to customer complaints or issues.
5. Open Communication
Don’t overlook the “social” part of social media. The beauty of social media is it provides a two-way form of communication. Instead of just shouting your message to your audience, you can communicate back and forth between each other.
We’ve seen several new features from Twitter, Facebook and Instagram over the past couple years to prioritize social customer care. And at Sprout, we’ve added Twitter Feedback, Instagram Contact View and other features designed to make communicating with your audience easier and more efficient.
6. Stay Top of Mind With Your Customers
Since social media is on 24/7, your brand is able to keep in constant communication with customers. In a world where consumers are constantly bombarded with ads, content and marketing messages, it’s easy for your brand to get put on the back burner.
With social media, you’re able to stay in front of your audience, even when they aren’t in buying mode.
7. Improve Brand Loyalty
Are people willing to choose your brand over the competition on a consistent basis? Or would they be willing to switch to another product or service if it were cheaper or newer?
When you think of companies like Nike, Apple or Starbucks, you’ll notice their customers are extremely loyal and consistently choose them over the competition no matter what.
Building that type of brand loyalty doesn’t happen overnight, but social media can help you get there a lot faster. You have the ability to consistently interact with your audience, respond to questions in real time and build a tribe on different platforms.
Curious about what drives brand loyalty? According to research from Rare Consulting, 86% of consumers feel it’s about likability and 83% say trust.
The Bottom Line
Like a newspaper, people go through their social media accounts daily in the morning or at least twice a day. They mark their presence more often online rather than being in real life. Taking advantage of this, social media plays a very important role in uplifting digital marketing. You can say it a free platform to gain success, so make the most of the platform to gain the position.
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