How much Digital is India in its 72nd year of Independence?

Prime minister Narendra Modi from the very first day he came into ministry, he urged to promote about his two big dream project Digital India & Make in India. The first step towards making India actually digital, Narendra Modi launched the online forum for the convenience of the citizen i.e. MyGov.in. During July month of 2015, he launched his own app to connect with 133 crores Indians directly.

The “Digital India” Campaign was a strong step taken by our honorable Prime Minister Narendra Modi for establishing a participative, transparent and responsive government. To make “Digital India” empowered many top industrial tycoons like RIL Chairman and MD Mukesh Ambani, Tata Groups Chairman Cyrus Mistry, Wipro Chairman Azim Premji and many more others are joining hands with the government and sharing their ideas.

“ We must bridge the digital divide to ensure digital literacy”- Narendra Modi

Program structure study

The Digital India campaign consists of several programs, which are initiated with an objective of preparing India to become empowered economically and socially. Through synchronized and co-ordinate engagement of the government, it aims to bring to each citizen a good governance.

The vision behind Digital India

The vision behind the Digital India program is to bring growth in electronic services, products, manufacturing, and job opportunity sector, the three major covering are: -

·         Governance & Service on Demand and Digital Empowerment of citizen

·         Digital Infrastructure as a utility to every citizen

The major project of Digital India Programme

1.       My Gov.in – an online platform for each and every citizen, through which they can show their engagement towards the government affairs by a “discuss”, “do” and “disseminate” approach.

2.       E-sign Framework: this platform will help the citizen to digitally sign a document online using Aadhaar authentication.

3.       The Online Registration System (ORS): - this platform will help the citizen to take advantage of important services like online registration, payment, of fees and appointment online diagnostics reports, enquiring availability of blood online and much more, under the eHospital application.

4.       Swachh Bharat Mission (SBM): the government has introduced a mobile app, which enables the citizen to participate in Swachh Bharat Mission initiated by P.M.

5.       Digital locker: - the platform has minimized the usage of paper documentation and introduced the facility of a Virtual document across agencies.

How much impactful of Digital India Campaign on Digital Marketing?

Customer Acquisition

with the execution of the Digital India campaign, the customer acquisition of the online marketer has made a boom because a greater number of people are engaged in the internet. As generating lead is the only key performance indicator (KPI) for most of the business online so this will help your business to grow online.

Personalized campaign increases conversion rate

India has stepped towards a digital revolution; people are engaging in various online platforms seeing this 88% of the Indian Marketers are using integrated campaign (Email, social, and mobile) to increase the conversion rate.

E-marketing Revenue Contribution has increased

Earlier 45% of the marketers available online reported that e-marketing activities were contributing only 11% of the total revenue generated. However, after the Digital India campaign, people are showing more interest in new technology. So now 85% of marketers are generating revenues through e-marketing activities for their business and getting phenomenal results.

Top marketing activities

This year social media (66%) tops the list of effective Digital Marketing tool. E-mail marketing (53%) is on second priority voted by Indian Marketer. Over 80% of the Marketers are now getting inclined to digital marketing and planning to increase investment in online Marketing activities.

Online Budget for E-mail Marketing

As per a review, 45% of Indian Customer have a positive response regarding email offers, which is 3x of US customers. It has been predicted that in the year 2020, 80% of Indian Marketers will increase their investments by 60%-70% in E-mail Channel.

Effects of Social Media on Email marketing

After the implementation of Digital Marketing campaign, people are turning toward the internet. So, it has been assumed that in 2020, Social Media on Email programs will leave the considerable impact on the customer. The online marketer is expecting the rise in the number of subscribers by 51% of marketers, a 500% increase by 2025, that’s really a huge number!!

The Bottom Line

The great initiative to make the citizens digitally empowered has left many positive impacts in various sector, which is phenomenal. It has been estimated, that by 2020, starting from broadband connectivity in all panchayat, Wi-Fi in schools and universities and public Wi-fi hotspots. In the coming days, this initiative will open the new doors of opportunities in IT, Telecom and Electronics both directly and indirectly. This will help to eradicate the unemployment and underemployment too.

“Digital India” campaign is the phenomenal move by the government of India. It is expected in the coming years it will generate new 18 lakh, new customers. India is on a journey to new technical India. We hope that this showstopper program wins the heart of 133crores Indian. 

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